Not sure I agree with Tim Hanni's entire philosophy and approach but the budometer was interesting.
Try the budometer
The Wine Antisnob
from the WSJ
Maverick entrepreneur Tim Hanni is trying to reinvent the American wine business. Part of his secret -- he doesn't drink.
Tim Hanni is one of the wine industry's top-tier experts. He is also a recovering alcoholic who hasn't had a drink in 14 years, rarely even "sipping and spitting" wine to taste it. He says that's part of the secret of his success.
A wine adviser to hotels and restaurants from Ruth's Chris to P.F. Chang's, Mr. Hanni, 55, is on a mission to combat snobbery in the wine industry -- and get more Americans to drink wine. Unlike many wine experts, he doesn't rely on the sophistication and sensitivity of his own palate, although he was one of the first two Americans to hold the highest credential in the field, Master of Wine.
Based on his sensory-science research, Mr. Hanni developed the "budometer," which consists of a series of questions about a drinker's preferences in coffee, beer, cocktails and soft drinks. The answers, Mr. Hanni says, predict what kind of wine the person will like.